ROI Calculator
Overview
The RevvedUp ROI Calculator is a powerful tool that helps you understand the financial impact of automating your outbound sales process. By comparing the costs and returns of a traditional in-house SDR team versus RevvedUp's AI-powered platform, you can make data-driven decisions about your sales strategy.
Accessing the Calculator
The ROI Calculator is freely available at:
URL: revvedup.ai/roi
Access: No login required - it's completely free to use
Best viewed on: Desktop or tablet (mobile-friendly)
Step-by-Step Instructions
Step 1: Choose Your Currency
At the top right of the calculator, you'll see currency options:
Click USD for US Dollar calculations
Click GBP for British Pound calculations
The entire calculator will update with your selected currency
Step 2: Set Your Core Metrics
Volume (Contacts or Accounts)
Use the slider to set how many prospects you plan to target monthly:
Demand Gen: Number of individual contacts (100-10,000)
ABM: Number of target accounts (divide by 10)
This determines your outreach scale and pricing tier
Average Deal Size
Adjust the slider to match your typical contract value:
Range: £1,000 to £1,000,000 (or USD equivalent)
This helps determine whether Demand Gen or ABM approach suits you best
Higher deal sizes typically benefit from ABM approach
Step 3: Define Your Conversion Funnel
Set your expected conversion rates at each stage:
Lead → Meeting (%)
What percentage of engaged leads become meetings?
Industry average: 30-50% for targeted outbound
Default: 40%
Meeting → Opportunity (%)
What percentage of meetings become qualified opportunities?
Well-targeted campaigns typically see 60-80%
Default: 70%
Opportunity → Closed Won (%)
Your sales team's close rate on qualified opportunities
B2B companies typically close 20-30%
Default: 25%
Step 4: Select Outreach Channels
Check the channels you plan to use (can select multiple):
Email: Foundation of B2B outreach (selected by default)
LinkedIn: Adds social selling, increases reply rates by 70%
Ads Retargeting: Increases brand awareness and replies by 50%
Cold Calling: Doubles response rates but increases costs
Direct Mail: Adds 25% response rate for high-value targets
Note: Each channel adds to your overall effectiveness but may impact costs
Step 5: Adjust Market Dynamics
Rate your situation on a scale of 1-5 for each factor:
Company Factors
Brand Awareness (1=Unknown startup, 5=Market leader)
Company Size (1=Enterprise, 5=Startup)
Sender Authority (1=Junior SDR, 5=C-level executive)
Market Factors
ICP Clarity (1=Broad/unclear, 5=Laser-focused with data)
Competitive Landscape (1=Highly saturated with alternatives, 5=Blue ocean)
Market Size TAM (1=Niche market, 5=Massive opportunity)
Offer Factors
Offer Strength (1=Generic pitch, 5=Irresistible offer)
Target Seniority (1=C-suite, 5=Individual contributors)
Social Proof (1=None, 5=Fortune 500 success stories)
Step 6: Review Your Results
The calculator automatically shows you:
Recommended Approach
Demand Gen: High-volume, lower-touch approach for smaller deals
ABM (Account-Based Marketing): Targeted approach for enterprise deals
Side-by-Side Comparison
Current State (DIY)
Monthly meetings generated
Cost per meeting
Pipeline value created
Monthly new bookings
Total monthly cost (SDRs + tools)
Net monthly profit
ROI percentage or multiplier
With RevvedUp
30% more meetings (minimum)
Lower cost per meeting
Higher pipeline value
Increased monthly bookings
Predictable monthly cost
Higher net profit
Superior ROI with clear multiplier
Key Insights
Badge showing improvement (e.g., "3.2x BETTER ROI")
Main value proposition statement
Clear call-to-action to get started
Understanding Your Results
What the Numbers Mean
Monthly Meetings: The number of qualified sales meetings you can expect Cost per Meeting: Total cost divided by meetings generated Pipeline Value: Total value of opportunities created monthly Monthly New Bookings: Expected closed revenue per month Net Monthly Profit: Revenue minus costs ROI: Return on investment (anything over 100% is positive)
ROI Indicators
Percentage (e.g., 85%): ROI below 100% (not yet profitable)
Multiplier (e.g., 3.2x): ROI above 100% (profitable, showing multiple of investment)
Approach Recommendations
The calculator recommends your approach based on:
Deal size (smaller deals → Demand Gen)
Market size (larger TAM → Demand Gen)
Company maturity (startups → Demand Gen)
Competition level (less competition → ABM)
Tips for Accurate Calculations
Be Realistic with Inputs
Use your actual historical conversion rates
Don't overestimate market dynamics scores
Consider seasonal variations in your industry
Understanding Channel Impact
Email alone provides baseline results
Adding LinkedIn + Cold Calling maximizes response
Each channel compounds effectiveness
Cold calling significantly increases costs but also results
Market Dynamics Guidance
Be honest about your brand recognition
Consider your true ICP definition clarity
Rate your offer strength objectively
Account for competitive reality
Common Scenarios
Startup Scenario
Volume: 2,000 contacts
Deal Size: £15,000
Modest conversion rates
Email + LinkedIn only
Lower market dynamics scores
Result: Demand Gen approach with 4-5x ROI
Enterprise Scenario
Volume: 500 accounts
Deal Size: £150,000
Strong conversion rates
All channels enabled
Higher market dynamics scores
Result: ABM approach with 2-3x ROI
Scale-up Scenario
Volume: 5,000 contacts
Deal Size: £35,000
Average conversion rates
Email + LinkedIn + Ads
Mixed market dynamics
Result: Demand Gen with 3-4x ROI
Taking Action
Next Steps After Calculation
Screenshot your results for future reference
Share with stakeholders to build consensus
Book a demo to see RevvedUp in action
Sign up to start your free trial
What Happens After Sign-Up
Onboarding specialist contacts you within 24 hours
Your ICP and messaging are configured
Campaigns launch within 5-7 days
First meetings booked within 2 weeks
ROI proven within 30-60 days
Troubleshooting
Calculator Not Loading?
Enable JavaScript in your browser
Try Chrome, Firefox, Safari, or Edge
Clear browser cache and cookies
Disable ad blockers temporarily
Numbers Look Wrong?
Check all inputs are reasonable
Verify currency selection is correct
Ensure conversion percentages are realistic
Remember costs include full SDR salaries
Can't See Results?
Scroll down to see both comparison columns
On mobile, swipe left/right to see both scenarios
Results update automatically as you adjust inputs
Privacy and Security
Data Collection
No personal information required
No data saved without your consent
Calculations performed locally in your browser
Anonymous usage analytics for improvement
Sharing Results
Results are session-based only
Refresh page to reset all values
No account needed to use calculator
Sign-up is optional and separate
Frequently Asked Questions
Q: How accurate are these projections? A: The calculator uses conservative industry benchmarks. Your actual results may vary based on execution quality, market conditions, and other factors.
Q: Can I save my calculation? A: Currently, calculations are session-based. We recommend taking a screenshot or noting key metrics for future reference.
Q: Why does RevvedUp show better results? A: RevvedUp's AI-powered personalization, multi-channel orchestration, and continuous optimization typically deliver 30% better conversion rates than manual SDR efforts.
Q: What's included in the costs? A: DIY costs include SDR salaries (£55k/year), tools and technology (£71.6k/year). RevvedUp costs include the full platform and all features.
Q: How do you calculate meetings? A: Meetings = Volume × Reply Rate × Channel Multipliers × Market Factors × Lead-to-Meeting Conversion
Q: Can I use this for budget planning? A: Yes, many customers use the calculator for annual budget planning and to justify investment in sales automation.
Support
Need help with the calculator?
Email: [email protected]
Live Chat: Available on the main website
Documentation: This guide and more at docs.revvedup.ai
Sales Questions: Contact sales for custom scenarios
Summary
The ROI Calculator empowers you to:
Quantify the value of sales automation
Compare approaches objectively
Make data-driven decisions
Justify investment to stakeholders
Accelerate your path to ROI
Start calculating your ROI today and discover how much revenue you could be generating with RevvedUp's intelligent sales automation platform.
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