Campaign Analytics
Track performance and optimize your campaigns with comprehensive analytics.
Campaign analytics provide essential insights into your outreach performance, helping you understand what's working and optimize for better results. Access analytics through the Analytics tab in your campaign.
Analytics Overview
RevvedUp tracks comprehensive metrics across your entire campaign:
Contact progression through your sequence
Email engagement rates
Landing page performance
ICP and persona fit analysis
Individual contact interactions
Outbound Campaign Analytics
For outbound campaigns with email sending configured, you'll see detailed performance metrics.
Email Performance Metrics
When using a connected sending provider (currently Smartlead), track:
Delivery Metrics
Sent: Total emails delivered
Bounce Rate: Undeliverable emails
Delivery Rate: Successfully delivered percentage
Engagement Metrics
Opens: Unique email opens
Open Rate: Percentage who opened
Clicks: Link clicks in emails
Click Rate: Percentage who clicked
Response Metrics
Replies: Direct responses received
Reply Rate: Conversation starters
Unsubscribes: Opt-out requests
Sequence Progress Visualization
The sequence progress chart shows:
Distribution of contacts across sequence steps
Drop-off points in your sequence
Engagement trends by message
Optimal sequence length insights
Use this to:
Identify high-performing messages
Spot where prospects disengage
Optimize sequence length
Test different approaches
Setting Up Email Analytics
To enable email analytics:
Connect Smartlead (setup handled by RevvedUp admin)
Configure in Campaign Settings:
Navigate to Settings → CRM Sync & Automation
Enter Smartlead Campaign IDs
Save settings
Process and Send contacts through the platform
View Real-time Data as emails are sent
Note: Additional sending providers coming soon. Contact support for setup assistance.
Contact Status Overview
Track your contacts' journey with status cards showing:
Total Contacts
Complete count in campaign
Growth over time
Processing Stages
Enriched: Contact data verified
Researched: AI analysis complete
Content Generated: Personalized messages ready
Unsubscribed: Opted out of communications
Monitor these to understand:
Processing bottlenecks
Content generation success
Overall campaign health
ICP and Persona Analytics
Understanding fit quality helps optimize targeting and messaging.
ICP Fit Distribution
See how well contacts match your Ideal Customer Profiles:
Grade A: Perfect fit prospects
Grade B: Strong fit with minor gaps
Grade C: Moderate fit
Grade D: Weak fit
Grade F: Poor fit
Persona Match Analysis
Track persona assignment accuracy:
Distribution across persona types
Fit scores by persona
Most common personas in campaign
ICP × Persona Matrix
The matrix visualization shows:
Cross-section of ICP and persona combinations
Percentage in each segment
Color-coded performance indicators
High-value segment identification
Use this intelligence to:
Refine targeting criteria
Adjust messaging by segment
Focus on high-performing combinations
Improve future campaigns
Page Analytics
For campaigns with landing pages, track visitor behavior:
Visitor Metrics
Total Visits: All page views
Unique Visitors: Individual prospects
Average Duration: Time spent on page
Conversion Events: Key actions taken
Engagement Tracking
Click patterns on page elements
Scroll depth analysis
Resource downloads
Form submissions
Page Performance Insights
Most engaging content sections
Drop-off points
Conversion paths
Device/browser data
Event Timeline
The detailed event log shows:
Individual contact actions
Timestamp for each event
Event type and context
Contact journey mapping
Event types include:
Page views
Email opens
Link clicks
Form submissions
Resource downloads
Using Analytics Effectively
Performance Monitoring
Daily Checks:
Email delivery rates
Open and click rates
New responses
Processing status
Weekly Analysis:
Sequence performance trends
ICP/Persona fit quality
Page engagement patterns
Response rate changes
Campaign Review:
Overall ROI metrics
Best performing segments
Content effectiveness
Optimization opportunities
Optimization Strategies
Improve Open Rates:
Test subject lines
Optimize send times
Refine targeting
Check sender reputation
Increase Responses:
Analyze high-performing messages
Test different CTAs
Improve personalization
Shorten sequences
Enhance Conversions:
Optimize landing pages
Simplify conversion paths
Test different offers
Focus on Grade A prospects
Data-Driven Decisions
Use analytics to:
Identify Success Patterns
What messages drive responses
Which segments convert best
Optimal sequence length
Spot Issues Early
Low open rates
High unsubscribe rates
Poor fit scores
Test and Iterate
A/B test messages
Try different approaches
Measure improvements
Scale What Works
Focus on best segments
Replicate successful patterns
Increase volume strategically
Exporting Analytics Data
Export your campaign data for deeper analysis:
Navigate to campaign Contacts tab
Select contacts to export
Click Export in the toolbar
Receive CSV with all data fields
Exported data includes:
Contact information
Processing status
Engagement metrics
Custom fields
Timestamps
Best Practices
Regular Review Cadence
Check daily during active sending
Weekly performance reviews
Monthly strategy sessions
Quarterly optimization
Focus Areas by Stage
Early Campaign (First 100 contacts):
Monitor delivery rates
Check open rates
Watch for early responses
Identify issues quickly
Mid Campaign (Scaling up):
Analyze sequence performance
Optimize by segment
Test improvements
Refine targeting
Mature Campaign (Optimized):
Maintain performance
Test new approaches
Document learnings
Plan next campaigns
Analytics-Driven Improvements
Start with baseline metrics
Set improvement goals
Test one change at a time
Measure impact
Scale successful changes
Troubleshooting
No Analytics Showing
Ensure sending provider is connected
Check campaign settings for IDs
Verify contacts are processed
Wait for initial data (can take 24 hours)
Low Engagement Rates
Review sender reputation
Check email deliverability
Analyze subject lines
Verify targeting quality
Missing Data
Confirm integration settings
Check date range filters
Ensure proper permissions
Contact support if needed
Pro tip: The best campaigns use analytics not just to track performance, but to continuously improve. Small optimizations compound into significant results over time.
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