Contact Scoring
Understanding ICP and Persona match scores in RevvedUp.
RevvedUp automatically scores each contact to help you prioritize outreach and understand fit. You can find the Prospect Score in the Contact View, displayed in the Prospect Score section of the Contact Details tab.
How Scoring Works
Each contact receives two scores:
ICP Match - How well they align with your Ideal Customer Profile
Persona Match - How well they fit your defined buyer personas
Both scores use a letter grade system (A-F) to indicate quality of fit.
Score Interpretation
Letter Grades
A: Excellent fit - highly likely to engage positively
B: Good fit - strong potential for success
C: Average fit - worth pursuing with right approach
D: Below average - may require more effort
F: Poor fit - consider deprioritizing
Using Scores Effectively
The Prospect Score card shows:
Overall assessment - "Aligns well with your Persona, ICP and is likely to respond positively to your messaging"
Visual indicators - Color-coded grades for quick scanning
Hover details - Question mark icons reveal the reasoning behind each score
ICP Match
Evaluates the contact's company and role against your Ideal Customer Profile criteria such as:
Company size and industry
Revenue and growth indicators
Technology stack
Market position
Example: "Partner (Consultant, Fractional, Agency)" with grade B
To learn more about how ICP matching works, see ICP Matching.
Persona Match
Assesses how well the individual contact matches your buyer persona characteristics:
Job title and responsibilities
Seniority level
Department and function
Decision-making authority
Example: "CEO / Founder" with grade B
To understand the persona assignment process, see Persona Matching.
Practical Application
Prioritization
Focus on A and B scored contacts first
Use scores to segment your outreach
Adjust messaging based on fit level
Campaign Planning
Group similar scores together
Create targeted campaigns by score range
Track conversion rates by score level
Related Documentation
ICP Matching - How ICP matching works
Persona Matching - Persona assignment process
Contact View - Where to find scores in the interface
Pro tip: While scores provide valuable guidance, they're just one factor. Sometimes a C-scored contact with the right timing can convert better than an A-scored contact who isn't ready to buy.
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