Enrichment Validation
How AI ensures we match the right people and companies during enrichment.
RevvedUp uses AI-powered validation to ensure enrichment data matches your intended contacts and companies, preventing incorrect information from entering your campaigns.
Why Validation Matters
Accurate matching is critical for:
Correct email delivery - Reaching the right person
Relevant personalization - Using accurate information
Campaign effectiveness - Targeting intended prospects
Sender reputation - Avoiding bounces and complaints
How Validation Works
Multi-Provider Approach
When enriching a contact or company, we:
Query our first data provider for LinkedIn profile information
Validate the match using AI to compare with your original data
Accept if validated or try the next provider if not
Continue through providers until we find a validated match
Use existing data if no providers return a validated match
This waterfall approach maximizes match accuracy while ensuring we find the best available data.
AI-Powered Matching
Our validation system uses advanced AI to determine if enrichment results match your intended target by analyzing a variety of factors on both the contact and company to ensure the right match is found.
Contact Validation
Our AI validation system carefully verifies that enrichment data matches your intended contacts. This sophisticated process considers multiple factors to ensure accuracy while being flexible enough to handle real-world variations in how information is presented across different sources.
Company Validation
Similar to contact validation, our AI ensures company enrichment data accurately represents your target organizations. The system is designed to handle the complexity of modern business structures and naming conventions.
When Validation Fails
What Happens Next
If validation fails across all providers:
We attempt to use any information you provided originally
The record is marked as requiring manual enrichment
Processing depends on what data is available
Critical Data Requirements
Some data is essential for campaign execution:
Email addresses - Required for email campaigns
If no valid email is found, the contact cannot proceed to research or content generation
These contacts are marked with an error status
You'll need to manually provide email addresses for these contacts
Manual Intervention
For contacts with validation failures:
Review contacts marked with errors
Manually add missing critical information
Re-attempt enrichment if needed
Some contacts may need to be removed if data cannot be found
Best Practices
Improving Match Rates
Help our validation succeed by providing:
LinkedIn URLs when available
Current company names (not outdated ones)
Professional email domains (not personal emails)
Accurate spelling of names and companies
Understanding Validation
Validation protects against wrong matches
It's biased toward accuracy over coverage
Some valid matches might be rejected if uncertain
Manual review is always an option
Privacy and Quality
All validation:
Uses only publicly available information
Protects against incorrect data entering your CRM
Maintains high quality standards
Respects data privacy regulations
Related Features
Contact Enrichment - How we enrich contact data
Company Enrichment - How we enrich company data
Note: Enrichment validation runs automatically during the enrichment process. You'll see enrichment status updates as the system works through validation across multiple data providers.
Last updated