Company Enrichment

How RevvedUp enriches company data from LinkedIn and other sources.

RevvedUp automatically enriches company information by gathering structured data from LinkedIn and other professional databases, providing the foundation for personalized outreach. This works alongside Contact Enrichment to build complete prospect profiles for your campaigns.

What is Company Enrichment?

Company enrichment collects factual, publicly available data about companies from external sources. This is different from the AI-powered analysis that happens during the Research phase.

During enrichment, we gather:

• Company name and LinkedIn profile

• Industry classification

• Employee count and size range

• Headquarters location

• Company description

• Founded date

• LinkedIn follower count

How It Works

Starting Points

You can start with:

• Company name

• LinkedIn company URL

• Website domain

Data Collection Process

Our enrichment process:

1. Searches professional databases for company profiles

2. Extracts structured data from LinkedIn

3. Validates information across sources

4. Ensures accurate matching using AI validation

5. Stores factual data for use in campaigns

Data Collected During Enrichment

Basic Company Information

• Company name - Official business name

• LinkedIn URL - Company profile link

• Website - Primary domain

• Description - Company's LinkedIn about section

• Tagline - Company headline/slogan

Size and Structure

• Employee count range - e.g., "51-200 employees" (used for ICP matching)

• Listed employees - Number of LinkedIn members

• Founded date - Year established

• Company type - Public, private, non-profit

Industry and Location

• Industries - Primary industry classifications (used for ICP matching)

• Specialties - Areas of expertise

• Headquarters - Primary office location

• Company logo - Brand image URL

Professional Network

• LinkedIn followers - Social presence indicator

• External IDs - For data matching

What Enrichment Does NOT Include

Important: The following happen during the Research phase, not enrichment:

• Website content analysis

• Product and service discovery

• News and press releases (configured in Revveal)

• Competitive intelligence (configured in Revveal)

• Custom questions (via Revveal)

These deeper insights are generated by AI during the Research phase after enrichment completes.

Data Sources

Company enrichment uses:

• LinkedIn data via professional APIs

• Business databases for verification

• Public company registries for official information

We do NOT:

• Scrape websites during enrichment (this happens during research)

• Access private information

• Use social media beyond LinkedIn

• Gather news or press releases

Enrichment vs. Research

Enrichment Phase (First)

• Collects factual, structured data

• Uses external APIs

• Provides company basics

• Uses powerful AI models to validate the enrichment

Research Phase (Second)

• Analyzes enriched data

• Crawls company websites (see Company Analysis)

• Generates AI insights

• Creates deeper understanding

Data Quality and Validation

AI Company Matching

We invest significant resources in ensuring we match the right company, especially when dealing with:

• Companies with similar names

• Parent companies and subsidiaries

• Merged or acquired entities

• Companies with multiple divisions

Our AI employs sophisticated matching algorithms that have been refined through extensive testing to achieve high accuracy rates.

Data Freshness

• LinkedIn data updated when available

• Some information may lag real-time changes

• Enrichment can be refreshed periodically

Common Limitations

Limited data available for:

• Very new companies

• Small local businesses

• Companies without LinkedIn presence

• Stealth or private companies

We are able to use Revveal and our research step to further understand these companies.

Privacy and Compliance

All company enrichment:

• Uses only public information

• Complies with data regulations

• Respects API terms of service

• Maintains data security

Related Features

Data Enrichment

• Contact Enrichment - Enrich individual contact data

• Enrichment Validation - How we validate enriched data

Using Enriched Data

• ICP Matching - Match companies to your ideal customer profiles

• ICPs - Define your ideal customer profiles

• Company Analysis - Deeper AI analysis of companies

• Campaigns - Use enriched data in outreach

Related Research

• Revveal Overview - AI-powered research questions

• Personalization Strategy - How enrichment powers personalization