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ICP Matching

How RevvedUp matches companies to your Ideal Customer Profile.

RevvedUp automatically matches companies to your defined Ideal Customer Profiles (ICPs) during the research phase, helping you identify and prioritize the best-fit prospects.

What is ICP Assignment?

ICP assignment matches each company to one of your pre-defined ideal customer profiles. This helps you:

  • Identify high-value prospects

  • Apply appropriate messaging strategies

  • Focus resources on best-fit accounts

  • Track performance by customer type

How It Works

Define Your ICPs

First, create ideal customer profiles that represent your target segments, such as:

  • Enterprise SaaS companies

  • Mid-market healthcare organizations

  • Growing e-commerce businesses

  • Financial services firms

Each ICP includes criteria like:

  • Company size range

  • Industry focus

  • Technology requirements

  • Geographic location

  • Growth characteristics

Automatic Matching

During research, RevvedUp:

  1. Analyzes company characteristics from enrichment and research data

  2. Compares against your defined ICPs

  3. Assigns the best-matching ICP to each company

  4. Calculates a fit score grade

  5. Applies ICP-specific strategies

Fit Score Grading

Each company receives a fit score grade based on how well they match your ICP criteria:

  • Grade A - Excellent fit, highest priority prospects

  • Grade B - Good fit, strong opportunities

  • Grade C - Average fit, worth pursuing

  • Grade D - Below average fit, selective engagement

  • Grade F - Poor fit, minimal match

The grading system helps you quickly identify and prioritize your best opportunities. Focus your efforts on A and B grades for maximum impact.

Using ICP Assignments

Campaign Organization

  • Filter prospects by ICP and grade

  • Create campaigns for high-grade prospects

  • Apply targeted messaging by fit level

  • Track conversion by segment and grade

Personalization

ICP assignment automatically influences:

  • Messaging used when creating content

  • Value propositions emphasized

  • Case studies selected

  • Pricing strategies applied

Best Practices

ICP Definition

  • Start with 3-5 core ICPs

  • Base on successful customers

  • Include clear criteria

  • Update based on results

Using Assignments

  • Review assignments for accuracy

  • Customize outreach by ICP

  • Track performance metrics

  • Refine ICPs over time

Integration with Other Features

ICP assignment works with:

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