Company Analysis

How AI analyzes company websites to create structured business insights.

RevvedUp's AI analyzes company websites to create structured insights about their business, enabling personalized and relevant outreach. This analysis works alongside Revveal answers and ICP matching to build a complete picture of each prospect company.

What is Company Analysis?

During the research phase, our AI examines each company's website to understand and document:

• Company overview and focus

• Products and services offered

• Solutions they provide

• Key benefits and value propositions

• Target customer segments

• Business model (B2B/B2C)

This structured analysis provides the foundation for personalized messaging. Great research is the foundation for great content.

The Analysis Process

Website Analysis

Our AI crawls and analyzes the company website to extract:

1. Business description - What the company does

2. Offerings - Products and services

3. Target market - Who they serve

4. Value propositions - How they help customers

5. Public information - Stock symbols for public companies

Structured Output

The analysis creates organized sections:

Company Overview

A 3-5 sentence summary describing:

• What the company does

• Their primary focus

• Market position

• Key differentiators

Products Section

Categorized listing of products including:

• Product categories

• Brief descriptions

• Key features mentioned

Solutions Section

Business solutions offered:

• Solution categories

• Problem-solving approaches

• Implementation methods

Benefits Section

Value propositions including:

• Customer outcomes

• Business improvements

• Competitive advantages

Customers Section

Target market segments:

• Industry verticals

• Company sizes

• Geographic focus

• Use cases

Additional Information

Other important themes:

• Company culture

• Recent initiatives

• Special programs

• Notable partnerships

Business Model Classification

B2B vs B2C Scoring

Our AI determines whether the company is:

• Primarily B2B - Selling to businesses

• Primarily B2C - Selling to consumers

• Mixed model - Both B2B and B2C

Each classification includes:

• Confidence level (1-4)

• Reasoning for the classification

Industry Classification

Our AI automatically identifies and classifies each company's industry based on their business focus. This classification helps ensure your messaging uses appropriate industry terminology and context.

Using Company Analysis

Automatic Application

Company analysis automatically informs:

• Message personalization

• Value proposition alignment

• Industry-specific language

• Solution positioning

Sales Intelligence

The structured data helps sellers:

• Understand the prospect's business

• Identify potential fit

• Craft relevant messaging

• Prepare for conversations

Quality and Limitations

Best Results With

• Companies with informative websites

• Clear product/service descriptions

• Published case studies

• Defined target markets

Limited Analysis For

• Very new companies

• Minimal web presence

• Highly technical businesses

• Companies undergoing transitions

Integration with Other Features

Company analysis provides context for:

• Personalization Strategy - Message customization

• Deal Coaching - Sales conversation prep

• Content Generation - Relevant messaging

• Revveal Overview - Answering specific questions

• ICPs - Target customer definitions

• ICP Matching - Automated fit assessment

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Note: Company analysis runs automatically during the research phase after enrichment completes. The structured insights are available throughout your campaign for reference and personalization.