Persona Matching
How RevvedUp matches contacts to your buyer personas.
RevvedUp automatically matches contacts to your defined buyer personas during the research phase, ensuring your messaging resonates with each prospect's role and responsibilities.
What is Persona Assignment?
Persona assignment matches each contact to one of your pre-defined buyer personas based on their job title, department, and role. This enables:
Role-specific messaging
Appropriate value propositions
Relevant case studies
Targeted content
How It Works
Define Your Personas
Create buyer personas that represent your key audiences, such as:
Technical Decision Maker - CTOs, VPs of Engineering
Economic Buyer - CFOs, Finance Directors
End User Champion - Department Managers
Executive Sponsor - C-suite executives
Each persona includes:
Typical job titles
Key responsibilities
Common pain points
Messaging preferences
Automatic Matching
During research, RevvedUp:
Analyzes the contact's job title and role
Reviews their department and function
Matches to your defined personas
Applies persona-specific strategies
Using Persona Assignments
Message Customization
Persona assignment automatically influences:
Email templates selected
Language and tone used
Pain points addressed
Benefits emphasized
Campaign Strategy
Filter contacts by persona
Create persona-specific sequences
Track engagement by role
Optimize based on results
Common Persona Types
Business Personas
Economic buyers focused on ROI
Operations leaders seeking efficiency
Sales executives driving growth
Marketing leaders generating demand
Technical Personas
IT decision makers evaluating solutions
Security professionals ensuring compliance
Developers seeking integrations
Data analysts measuring impact
Best Practices
Persona Creation
Start with 3-5 core personas
Base on your successful deals
Include clear matching criteria
Update based on performance
Using Assignments
Review assignments for accuracy
Tailor messaging by persona
Test different approaches
Refine personas over time
Integration with Other Features
Persona assignment works with:
ICP Assignment - Company-level targeting
Personalization Strategy - Role-aware messaging
Deal Coaching - Persona-specific guidance
Content Generation - Customized writing
Note: Persona assignment happens automatically during the research phase. Contacts without clear matches are assigned to a default persona or flagged for review.
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