Global Campaigns Dashboard

View aggregate performance metrics across all your campaigns in one unified dashboard.

The Global Campaigns Dashboard gives you a bird's-eye view of your entire outreach operation. Instead of checking each campaign individually, you can see aggregate metrics, compare campaign performance, and identify trends across your organization from a single screen.

What Is the Global Campaigns Dashboard?

Think of the Global Campaigns Dashboard as your campaign command center. It answers questions like:

• How are all my campaigns performing overall?

• Which campaigns are driving the most engagement?

• Where are my landing pages getting the best traction?

• What's my overall email engagement rate?

Access it by navigating to Global Analytics > Campaigns in the main navigation, or directly via /analytics/campaigns.

Dashboard Sections

The dashboard is organized into four key sections, each providing different insights into your campaign performance.

Campaign Types Distribution

At the top of the dashboard, you'll see a breakdown of your campaigns by type:

• One-to-one: Campaigns targeting individual high-value prospects with fully personalized outreach

• One-to-many: Campaigns reaching broader audiences with templated personalization

• Inbound: Campaigns nurturing prospects who have already shown interest

This distribution helps you understand your outreach mix and ensure you're balancing personalization with scale according to your strategy.

Email Engagement Breakdown

The Emails to Engagement Breakdown panel shows how your contacts are progressing through engagement stages:

Metric	Description
Total Contacts	The number of unique contacts who have received at least one email across all campaigns
Opened	Contacts who opened at least one email, with percentage of total
Clicked	Contacts who clicked at least one link, with percentage of total
Replied	Contacts who replied to at least one email, with percentage of total

These metrics track unique contacts, not individual emails. If a contact opens multiple emails, they're counted once in the "Opened" metric. This gives you an accurate picture of how many prospects are engaging with your outreach.

Why it matters: This funnel view reveals where prospects drop off. If you have high open rates but low clicks, your email content may need stronger calls-to-action. If clicks are high but replies are low, your landing pages might need optimization.

Campaigns Breakdown Table

The Campaigns Breakdown table is the heart of the dashboard, showing detailed metrics for every campaign:

Column	Description
Campaign	Campaign name with sequence template (hover for full details and channel icons)
Total Contacts	Number of active contacts in the campaign
Emails Sent	Total emails delivered across all contacts
Emails Opened	Number of emails that were opened
Emails Clicked	Number of emails with at least one link click
Unique Clicks	Number of unique contacts who clicked (not total click events)
Conn. Sent	LinkedIn connection requests sent
Conn. Accepted	LinkedIn connections accepted
Positive Replies	Replies with positive sentiment, with percentage in parentheses

Channel indicators: The Campaign column shows which channels each campaign uses (Email and/or LinkedIn) based on the sequence template's step configuration.

Pro tip: Sort mentally by Positive Replies percentage to identify your best-performing campaigns, then analyze what makes them successful - the sequence template, the audience targeting, or the timing.

Page Performance Overview

If your campaigns include personalized landing pages, the Page Performance Overview table tracks how visitors interact with them:

Column	Description
Campaign	Campaign name
Pages Created	Total landing pages generated for contacts
Total Visits	Number of unique visits across all pages
Pages with Visits	Number of individual pages that received at least one visit
Page Clicks	Total click events on page elements (buttons, links, etc.)
Visit Duration	Total time visitors spent on pages (HH:MM:SS format)
Pages to Visits	Percentage of visits that resulted in multiple page views
Visits to Clicks	Percentage of visits that resulted in clicks

Why it matters: Low "Pages with Visits" compared to "Pages Created" might indicate your email click-through rates need improvement. Low "Visits to Clicks" suggests your landing page content or calls-to-action could be more compelling.

How to Use This Dashboard

Daily Quick Check

1. Review the Email Engagement Breakdown to spot any unusual drops in engagement

2. Scan Positive Replies in the Campaigns Breakdown to see which campaigns are generating responses

3. Check Page Clicks if landing pages are central to your strategy

Weekly Analysis

1. Compare campaigns in the Breakdown table to identify top and bottom performers

2. Look at Campaign Types distribution to ensure your strategy mix is appropriate

3. Analyze Page Performance to identify campaigns with strong page engagement

Monthly Strategic Review

1. Identify patterns: Which campaign types consistently perform best?

2. Benchmark: Compare current metrics against previous months

3. Optimize: Use insights to adjust sequence templates and landing page designs

Understanding the Metrics

Email Metrics Deep Dive

• Emails Sent vs. Opened: Your open rate. Industry average is 15-25%; RevvedUp customers typically see 30-50% due to personalization.

• Opened vs. Clicked: Your click-through rate. Shows how compelling your email content is.

• Unique Clicks: More meaningful than total clicks for understanding prospect engagement.

LinkedIn Metrics

• Connections Sent: Total connection requests initiated by your sequences

• Connections Accepted: Successful connections. A healthy acceptance rate is 20-40%.

Reply Quality

Positive Replies are automatically classified using sentiment analysis. This helps you focus on responses that indicate genuine interest rather than unsubscribes or negative responses.

Best Practices

Set Benchmarks

Before optimizing, establish your baseline:

• What's your current average open rate across campaigns?

• What positive reply percentage are your top campaigns achieving?

• How much time do visitors spend on your pages?

Focus on Outliers

Both over-performers and under-performers tell a story:

• Top performers: What's working? Can you replicate it?

• Bottom performers: Is it the audience, the sequence, or the timing?

Connect Metrics to Actions

Observation	Possible Action
Low open rates	Test subject lines, verify email deliverability
High opens, low clicks	Improve email CTAs and personalization
Low page visits	Strengthen email click incentives
Low page clicks	Optimize landing page design
Few positive replies	Refine ICP targeting or personas

Regular Review Cadence

• Daily: 2-minute scan for anomalies

• Weekly: 10-minute comparison across campaigns

• Monthly: Deep dive to inform strategy adjustments

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Next Step: Understand individual campaign performance in more detail with Campaigns & Engagement analytics, or dive into Team Performance to see how your sales reps are contributing.