Sequences Overview
Master RevvedUp's AI-powered sequences to create personalized outreach at scale.
Sequences are the heart of personalized outreach in RevvedUp. They transform proven messaging frameworks into AI-powered, multi-touch campaigns that adapt to each prospect's unique situation, creating authentic connections at scale while maintaining consistency and efficiency.
What Are Sequences?
A sequence in RevvedUp is an intelligent series of touchpoints that:
Follows your proven messaging frameworks through reusable templates
Personalizes every interaction using AI and deep research
Delivers through multiple channels including email, LinkedIn, phone, and direct mail
Maintains your authentic voice while scaling to hundreds of prospects
Learns and improves through built-in analytics and optimization
Think of sequences as your AI-powered sales assistant that takes your best messaging and adapts it perfectly for each prospect, ensuring every touchpoint feels personal and relevant.
There are two main types of sequence, described below.
Outbound Sequences
Use sequences to build pipeline from cold prospects who don't yet know about your solution. RevvedUp researches each company and contact, identifies their likely pain points, and crafts personalized outreach that educates them on problems they might not realize they have.
Inbound Sequences
Use sequences to build a world class email nurture campaign for people who have expressed interest. RevvedUp will learn what content attracted those individuals in the first place, understand what their underlying motivations are, and craft a high converting nurture sequence.
The Template-First Approach
RevvedUp uses a powerful template-based system that separates strategy from execution:
Sequence Templates
Your reusable messaging blueprints
Templates contain:
Multi-step outreach frameworks
AI personalization instructions
Writing style preferences
Dynamic content placeholders
Channel-specific formatting
Personalized Sequences
AI-generated instances for each prospect
When assigned to campaigns, templates transform into:
Customized messages for each recipient
Research-backed value propositions
Relevant pain points and solutions
Personalized calls-to-action
Key Components
Steps: Your Multi-Channel Touchpoints
Sequences support multiple communication channels, each optimized for its medium:
Email Steps
Personalized subject lines that grab attention
AI-generated body content that resonates
Text only or HTML formatting with your brand styling
Smart deliverability optimization
LinkedIn Steps
Connection requests that get accepted
Direct messages that start conversations
InMail for premium outreach
Character-optimized content
Phone Steps
Call scripts that guide conversations
Voicemail templates that get callbacks
Objection handling frameworks
Follow-up talking points
Direct Mail Steps
Physical letter templates
Full copy personalization
Tracking via personalized CTAs
Multi-touch coordination
AI Snippets: Dynamic Personalization Engine
AI snippets are the secret to scalable personalization:
Smart Placeholders: Use {{AI.KEY}} syntax to mark personalization points
Context-Aware Generation: AI understands each prospect's situation
Multiple Data Sources: Pull from account research, contact details, and your content library
Length Control: Ensure content fits your format needs
Quality Assurance: Built-in checks maintain message quality
Variables: Data-Driven Customization
Merge real data seamlessly into your sequences:
Contact Information: Names, titles, company details
Custom Fields: Industry-specific data points
Resource Links: Case studies, testimonials, demos
Fallback Values: Smart defaults when data is missing
How Sequences Work
1. Template Creation
Start by building reusable templates that encode your best practices:
Design multi-step frameworks
Configure writing style
Set timing and channels
2. Campaign Assignment
Templates come to life when assigned to campaigns:
Select appropriate templates for your audience
Configure campaign-specific settings
Import prospect lists
Trigger the AI pipeline
3. AI Processing Pipeline
RevvedUp's sophisticated AI engine personalizes each sequence:
Research: Analyze company and contact information
Strategy: Determine personalization approach
Generation: Create unique content for each step
Validation: Ensure quality and compliance
4. Delivery and Engagement
Your messages are now ready to review and send to your prospects.
Quality and Control
AI Auditing System
Every generated sequence passes through a rigorous quality check. Our AI auditor is checking the AI Writing step did its job, it follows your template exactly and all claims made throughout the sequence are valid.
Human Review Options
Maintain control with flexible review workflows:
Preview generated content before sending
Approve, edit or reject content
Regenerate content when needed
Make manual adjustments
Why Sequences Transform Sales
Personalization at Scale
Reach hundreds of prospects simultaneously
Each receives uniquely crafted messages
Maintain authentic, relevant communication
Build genuine relationships efficiently
Consistency with Creativity
Encode your best messaging practices
Ensure brand voice consistency
Allow AI to find creative angles
Test and optimize continuously
Time and Intelligence
Automate repetitive tasks
Focus on high-value activities
Let AI handle research and writing
Close more deals faster
Getting Started with Sequences
Ready to create your first sequence? Follow this path:
Quick Start Guide - Create your first sequence in 5 minutes
Building Steps - Master multi-channel touchpoints
AI Snippets - Unlock powerful personalization
Writing Controls - Perfect your AI's voice
Campaigns Overview - Learn more about sequences in campaigns
Related Features
Foundation
GTM Playbook - Set up your brand voice and messaging foundation
Seller Profiles - Define the tone AI uses in sequences
Revveal Questions - Research data that powers AI personalization
AI Features
AI Sequence Writing - How AI generates personalized sequences
Content Quality - How AI ensures quality
Multi-Touch Coordination
Landing Pages - Create personalized pages that complement sequences
Next Step: Ready to build your first sequence? Continue to Quick Start: Your First Sequence to get hands-on experience with RevvedUp's sequence builder.
Related Features
Sequence Building
Quick Start Guide - Create your first sequence in 5 minutes
Building Steps - Master multi-channel touchpoints
AI Snippets - Dynamic personalization engine
Writing Controls - Perfect your AI's voice
Variables - Data-driven customization
Sequence Lifecycle
Lifecycle & Testing - Test and iterate on sequences
AI Prompt Best Practices - Optimize your prompts
Using Sequences
Campaigns Overview - Deploy sequences in campaigns
Content Review - Review AI-generated content
AI Features
AI Sequence Writing - How AI generates content
Content Quality Excellence - Quality assurance
Contact Personalization - Personalization strategy
Configuration
Seller Profiles - Define your sales voice
ICPs - Target customer profiles
Personas - Buyer persona targeting
Global Variables - Reusable variables
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