Variables and Dynamic Content

Complete reference for using variables to create dynamic, personalized sequences.

Variables are the building blocks of personalization in RevvedUp. They dynamically insert contact information, company details, custom data, and AI-generated content into your sequences, ensuring every message feels personally crafted for each prospect.

Understanding Variables

What Are Variables?

Variables are placeholders that get replaced with actual data when sequences are generated:

• System Variables: Built-in fields like contact names and company information

• Custom Variables: User-defined fields for specific data points

• Resource Variables: Links to case studies, testimonials, and content

• AI Variables: Dynamically generated content from AI snippets

• Revveal: Research done that can influence AI snippets

Variable Syntax

RevvedUp uses a Liquid-like syntax with double curly braces:

{{CATEGORY.SUBCATEGORY.FIELD}}

Examples:

• {{BUYER.CONTACT.FIRST_NAME}} - Contact's first name

• {{SELLER.ACCOUNT.NAME}} - Your company name

• {{VARIABLE.INDUSTRY_STAT}} - Custom variable

• {{AI.PAIN_POINT}} - AI-generated content

Available Variables

Buyer Information

Buyer Account Details

Information about the company you're selling to:

Variable	Description	Example Output
{{BUYER.ACCOUNT.NAME}}	Name of the company you're selling to	Acme Corp
{{BUYER.ACCOUNT.INDUSTRY}}	Industry of the company	Pharmaceuticals
{{BUYER.ACCOUNT.DOMAIN}}	Domain of the company	example.com

Buyer Contact Details

Information about the person you're reaching out to:

Variable	Description	Example Output
{{BUYER.CONTACT.NAME}}	Full name of the contact	John Smith
{{BUYER.CONTACT.FIRST_NAME}}	First name of the contact	John
{{BUYER.CONTACT.LAST_NAME}}	Last name of the contact	Smith
{{BUYER.CONTACT.ROLE}}	Role of the contact	VP of Sales
{{BUYER.CONTACT.EMAIL}}	Email of the contact	[email protected]
{{BUYER.CONTACT.PHONE}}	Phone of the contact	[phone]
{{BUYER.CONTACT.LINKED_IN_URL}}	LinkedIn URL of the contact	linkedin.com/in/johnsmith

Seller Information

Seller Account Details

Your company information from the seller profile:

Variable	Description	Example Output
{{SELLER.ACCOUNT.NAME}}	Name on the seller profile	Your Company
{{SELLER.ACCOUNT.DOMAIN}}	Domain on the seller profile	yourcompany.com

Seller Representative Details

Information about the sales representative:

Variable	Description	Example Output
{{SELLER.REP.NAME}}	Name of the representative	Jane Anderson
{{SELLER.REP.FIRST_NAME}}	First name of the representative	Jane
{{SELLER.REP.LAST_NAME}}	Last name of the representative	Anderson
{{SELLER.REP.EMAIL}}	Email of the representative	[email protected]
{{SELLER.REP.PHONE}}	Phone # of the representative	[phone]

Date Variables

Multiple date format options for dynamic content:

Variable	Description	Example Output
{{DATE.TODAY.DEFAULT}}	Default date format	Aug 2, 2025
{{DATE.TODAY.LONG}}	Long date format	August 02, 2025
{{DATE.TODAY.SHORT}}	Short date format	Aug 2
{{DATE.TODAY.MONTH}}	Current month	August
{{DATE.TODAY.YEAR}}	Current year	2025
{{DATE.TODAY.MONTH_YEAR}}	Month and year	August, 2025

Landing Page Variables

Variable	Description	Example Output
{{PAGE.URL}}	Personalized page URL	"https://app.revvedup.com/p/abc123"
{{PAGE.NAME}}	Page title	"Solutions for TechCorp"
{{PAGE.LINK_HTML}}	HTML link	<a href="...">Solutions for TechCorp</a>

Including a landing page variable within the sequence or within the AI Snippets of a sequence will force the landing page to be generated at the same time as the sequence. See more in our publishing landing pages guide.

Resource Slot Variables

You can reference the name, URL or link to the resource directly in the sequence:

Variable	Description	Example Output
{{RESOURCE.NUMBER.NAME}}	Name/title of the resource	"How Acme Corp Increased Sales 40%"
{{RESOURCE.NUMBER.URL}}	Direct URL to the resource	"https://yoursite.com/case-studies/acme"
{{RESOURCE.NUMBER.LINK_HTML}}	HTML formatted link	<a href="...">How Acme Corp Increased Sales</a>

Global Variables

Custom variables that can be set globally. See more at global variable settings.

Revveal AI Research Variables

Revveal enables AI-powered research about your buyers. Each research type has both a question and answer variable. See more about setting up Revveal.

AI-Generated Variables

AI Snippets

Created through the AI snippet builder:

{{AI.YOUR_SNIPPET_KEY}}

Common AI Variables:

• {{AI.PAIN_POINTS}} - Industry challenges

• {{AI.VALUE_PROP}} - Personalized benefits

• {{AI.SOCIAL_PROOF}} - Relevant success story

• {{AI.OPENER}} - Dynamic introduction

• {{AI.CTA}} - Contextual call-to-action

See more in AI Snippets

Revveal Research Variables

Access AI research insights using two different syntaxes depending on your use case:

Direct in Templates:

{{REVVEAL.QUESTION_KEY}}

Use this syntax to display the Revveal answer directly in your sequence.

In AI Snippet Prompts:

<revveal-question-key>

Use this syntax inside AI snippet prompts to let AI reference the research when generating content.

Example:

• Revveal question slug: main-competitor

• Direct in template: {{REVVEAL.MAIN_COMPETITOR}} displays "Salesforce"

• In AI snippet prompt: "Based on , write a competitive positioning statement"

The AI snippet approach is more powerful as it incorporates the research into personalized content generation rather than just displaying the raw answer.

Setup:

1. Configure Revveal questions in settings

2. Research runs during campaign processing

3. Answers available in both formats

Troubleshooting

Variable Not Replacing

Check:

1. Exact syntax - {{ and }} required

2. Correct category/path

3. Variable exists in system

4. Data available for contact

Missing Data

Solutions:

1. Add default values

2. Enrich contact data

3. Set campaign defaults

4. Use conditional logic

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Next Steps: With variables mastered, explore Sequence Lifecycle and Testing to understand how your templates become personalized sequences, or dive into AI Prompt Best Practices to combine variables with AI for maximum impact.