Variables and Dynamic Content
Complete reference for using variables to create dynamic, personalized sequences.
Variables are the building blocks of personalization in RevvedUp. They dynamically insert contact information, company details, custom data, and AI-generated content into your sequences, ensuring every message feels personally crafted for each prospect.
Understanding Variables
What Are Variables?
Variables are placeholders that get replaced with actual data when sequences are generated:
System Variables: Built-in fields like contact names and company information
Custom Variables: User-defined fields for specific data points
Resource Variables: Links to case studies, testimonials, and content
AI Variables: Dynamically generated content from AI snippets
Revveal: Research done that can influence AI snippets
Variable Syntax
RevvedUp uses a Liquid-like syntax with double curly braces:
{{CATEGORY.SUBCATEGORY.FIELD}}Examples:
{{BUYER.CONTACT.FIRST_NAME}}- Contact's first name{{SELLER.ACCOUNT.NAME}}- Your company name{{VARIABLE.INDUSTRY_STAT}}- Custom variable{{AI.PAIN_POINT}}- AI-generated content
Available Variables
Buyer Information
Buyer Account Details
Information about the company you're selling to:
{{BUYER.ACCOUNT.NAME}}
Name of the company you're selling to
Acme Corp
{{BUYER.ACCOUNT.INDUSTRY}}
Industry of the company
Pharmaceuticals
{{BUYER.ACCOUNT.DOMAIN}}
Domain of the company
example.com
Buyer Contact Details
Information about the person you're reaching out to:
{{BUYER.CONTACT.NAME}}
Full name of the contact
John Smith
{{BUYER.CONTACT.FIRST_NAME}}
First name of the contact
John
{{BUYER.CONTACT.LAST_NAME}}
Last name of the contact
Smith
{{BUYER.CONTACT.ROLE}}
Role of the contact
VP of Sales
{{BUYER.CONTACT.PHONE}}
Phone of the contact
(555) 123-4567
{{BUYER.CONTACT.LINKED_IN_URL}}
LinkedIn URL of the contact
linkedin.com/in/johnsmith
Seller Information
Seller Account Details
Your company information from the seller profile:
{{SELLER.ACCOUNT.NAME}}
Name on the seller profile
Your Company
{{SELLER.ACCOUNT.DOMAIN}}
Domain on the seller profile
yourcompany.com
Seller Representative Details
Information about the sales representative:
{{SELLER.REP.NAME}}
Name of the representative
Jane Anderson
{{SELLER.REP.FIRST_NAME}}
First name of the representative
Jane
{{SELLER.REP.LAST_NAME}}
Last name of the representative
Anderson
{{SELLER.REP.PHONE}}
Phone # of the representative
(555) 987-6543
Date Variables
Multiple date format options for dynamic content:
{{DATE.TODAY.DEFAULT}}
Default date format
Aug 2, 2025
{{DATE.TODAY.LONG}}
Long date format
August 02, 2025
{{DATE.TODAY.SHORT}}
Short date format
Aug 2
{{DATE.TODAY.MONTH}}
Current month
August
{{DATE.TODAY.YEAR}}
Current year
2025
{{DATE.TODAY.MONTH_YEAR}}
Month and year
August, 2025
Landing Page Variables
{{PAGE.URL}}
Personalized page URL
"https://app.revvedup.com/p/abc123"
{{PAGE.NAME}}
Page title
"Solutions for TechCorp"
{{PAGE.LINK_HTML}}
HTML link
<a href="...">Solutions for TechCorp</a>
Including a landing page variable within the sequence or within the AI Snippets of a sequence will force the landing page to be generated at the same time as the sequence. See more in our publishing landing pages guide.
Resource Slot Variables
You can reference the name, URL or link to the resource directly in the sequence:
{{RESOURCE.NUMBER.NAME}}
Name/title of the resource
"How Acme Corp Increased Sales 40%"
{{RESOURCE.NUMBER.URL}}
Direct URL to the resource
"https://yoursite.com/case-studies/acme"
{{RESOURCE.NUMBER.LINK_HTML}}
HTML formatted link
<a href="...">How Acme Corp Increased Sales</a>
Global Variables
Custom variables that can be set globally. See more at global variable settings.
Revveal AI Research Variables
Revveal enables AI-powered research about your buyers. Each research type has both a question and answer variable. See more about setting up Revveal.
AI-Generated Variables
AI Snippets
Created through the AI snippet builder:
Common AI Variables:
{{AI.PAIN_POINTS}}- Industry challenges{{AI.VALUE_PROP}}- Personalized benefits{{AI.SOCIAL_PROOF}}- Relevant success story{{AI.OPENER}}- Dynamic introduction{{AI.CTA}}- Contextual call-to-action
See more in AI Snippets
Revveal Research Variables
Access AI research insights using two different syntaxes depending on your use case:
Direct in Templates:
Use this syntax to display the Revveal answer directly in your sequence.
In AI Snippet Prompts:
Use this syntax inside AI snippet prompts to let AI reference the research when generating content.
Example:
Revveal question slug:
main-competitorDirect in template:
{{REVVEAL.MAIN_COMPETITOR}}displays "Salesforce"In AI snippet prompt: "Based on , write a competitive positioning statement"
The AI snippet approach is more powerful as it incorporates the research into personalized content generation rather than just displaying the raw answer.
Setup:
Configure Revveal questions in settings
Research runs during campaign processing
Answers available in both formats
Prompt Context Tags
When writing AI prompts (in AI Snippets, Revveal questions, or AI Text Blocks), you can reference additional context using angle bracket tags. These tags inject relevant data into your prompt to help AI generate better, more informed content.
Syntax: <tag-name>
Type < in any prompt field to see available tags with autocomplete.
Seller Context Tags
<seller>
All seller information (summary, benefits, and testimonials combined)
<seller-summary>
Summary information about your company/product
<seller-benefits>
Key benefits of choosing your product/service
<seller-testimonials>
Customer testimonials for your company
Buyer Context Tags
<buyer>
All buyer information (company and contact combined)
<contact>
Contact details including summary, DISC profile, and role
<buyer-persona>
Key information about the matched buyer persona
Company Summary Tags
<company-linkedin-summary>
Brief company overview from LinkedIn
<company-summary-overview>
General company information
<company-summary-products>
Overview of the company's main products and offerings
<company-summary-solutions>
Solutions provided by the company and their use cases
<company-summary-benefits>
Benefits of the company's products for customers
<company-summary-customers>
Information about key customers and target audience
<company-summary-additional-info>
Extra details like awards, partnerships, or unique features
<company-summary-detail>
B2B and B2C classification information
Research & Insights Tags
<insights>
Top discovered insights from research
<personalization-strategy>
Strategies for tailoring content and messaging
LinkedIn Posts Tags
<linkedin-posts>
Recent posts from both contact and company
<linkedin-contact-posts>
Up to 20 most recent posts from the contact's LinkedIn profile
<linkedin-company-posts>
Up to 20 most recent posts from the company's LinkedIn page
Revveal Tags
<revveal-{slug}>
Answer from a Revveal question (e.g., <revveal-main-competitor>)
Example prompt using context tags:
Troubleshooting
Variable Not Replacing
Check:
Exact syntax -
{{and}}requiredCorrect category/path
Variable exists in system
Data available for contact
Missing Data
Solutions:
Add default values
Enrich contact data
Set campaign defaults
Use conditional logic
Next Steps: With variables mastered, explore Sequence Lifecycle and Testing to understand how your templates become personalized sequences, or dive into AI Prompt Best Practices to combine variables with AI for maximum impact.
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