Writing Settings Guide

Comprehensive guide to understanding and configuring AI writing settings for email sequences.

This guide explains how each writing setting affects your email sequences. These controls help you match your outreach style to your target audience and business context.

Formality Level

Level 1 - Casual

Your emails will feel like friendly, approachable conversations. Expect greetings like "Hi Sarah" and relaxed transitions like "So here's the thing..." Your calls-to-action will be inviting and low-pressure ("Want to chat?"). The overall tone removes formal barriers while maintaining professionalism, making your outreach feel personal and accessible. This works well for peer-to-peer outreach or when targeting companies with casual cultures.

Level 2 - Casual Professional

Your emails will balance warmth with business respect. You'll see friendly but professional greetings, selective use of contractions, and a conversational yet respectful tone throughout. The language avoids overly formal phrases while maintaining appropriate business standards. This creates approachable professionalism perfect for most modern business communications.

Level 3 - Balanced

Your emails will adapt their formality based on context and relationship stage. Cold outreach will start more formal ("Dear Michael") and warm up in follow-ups ("Hi Michael"). The sequence will intelligently match formality to the recipient's seniority and your relationship stage, creating natural progression that feels contextually appropriate.

Level 4 - Formal

Your emails will maintain consistent professional business standards throughout. Expect proper greetings like "Dear Mr. Thompson," complete sentences without contractions, and formal calls-to-action such as "I would welcome the opportunity to discuss..." This creates a respectful, established business tone suitable for traditional industries or senior executives.

Level 5 - Very Formal

Your emails will use elevated, respectful business language with polished vocabulary and proper courtesy phrases. You'll see full titles when known, sophisticated language, and traditional business protocols. This creates a distinguished, ceremonial tone appropriate for C-level executives, formal industries, or high-stakes business relationships.

Content Length

Level 1 - Concise

Your emails will be brief and laser-focused, prioritizing only the most essential points. Each message will contain core information with sentences under 20 words, single key benefits, and direct calls-to-action. Background context and elaborate explanations are eliminated to respect your prospect's time while delivering maximum impact efficiently.

Level 2 - Brief

Your emails will include essential points with focused impact. You'll see 1-2 sentences per key point with one primary benefit and minimal supporting details. The content stays tight and actionable while providing just enough context to be credible and compelling without overwhelming the reader.

Level 3 - Balanced

Your emails will provide sufficient context for credibility without becoming overwhelming. Each sequence will include key supporting information, relevant examples, and 2-3 sentences per main point. This creates the optimal balance between brevity and persuasive detail, giving prospects enough information to understand value while maintaining engagement.

Level 4 - Detailed

Your emails will offer comprehensive context with supporting evidence and explanations. You'll see relevant examples, detailed case studies, and substantial supporting context that builds compelling cases. Each point will be thoroughly explained with multiple proof points, creating richly informative content for prospects who need extensive context to make decisions.

Level 5 - Comprehensive

Your emails will provide thorough communication with extensive supporting context including industry insights, multiple examples, and detailed explanations. The content will include substantial background, comprehensive case studies, and full elaboration of value propositions. This creates information-rich sequences perfect for complex sales cycles or analytical buyers.

Writing Style

Level 1 - Data-Focused

Your emails will lead with facts, metrics, and concrete outcomes. Expect statistics upfront ("Companies using our solution see 45% cost reduction"), logical arguments, and quantified benefits. While supporting context is included, stories remain brief and fact-based, appealing to analytical prospects who make decisions based on hard data.

Level 2 - Mostly Direct

Your emails will start with facts and data, then support with brief relevant examples. You'll see data-driven openings followed by concise real-world applications that strengthen the factual points. Story elements are kept to single sentences, creating efficient communication that satisfies both logical and contextual needs.

Level 3 - Balanced

Your emails will strategically mix data with relatable examples throughout the sequence. You'll see factual credibility combined with relevant scenarios, balancing logical and emotional appeals. This approach provides both the concrete evidence analytical buyers need and the contextual stories that help prospects visualize success.

Level 4 - Mostly Narrative

Your emails will lead with relatable scenarios and customer situations, then support with relevant facts and metrics. You'll see story-driven openings that paint pictures of success, with supporting data woven naturally into the narrative context. This appeals to prospects who connect better with stories and real-world examples.

Level 5 - Story-Driven

Your emails will build compelling narratives with integrated facts and data. Expect customer journeys, relatable scenarios, and conversational storytelling as the primary vehicles for communication. Statistics and facts are embedded naturally within the narrative flow, creating engaging content that feels personal and relationship-focused rather than sales-driven.

Complexity Level

Level 1 - Simple (6th Grade)

Your emails will use very simple, basic everyday language that anyone can understand. Business terms will be explained simply (like "CRM (customer database)"), and sentences will be very short and clear. Complex concepts are broken down into digestible pieces using the simplest words possible, making your message accessible to all audiences regardless of business sophistication.

Level 2 - Accessible (8th Grade)

Your emails will use clear business language with brief explanations when technical terms appear. You'll see moderate sentence lengths with familiar vocabulary, and any industry jargon will be immediately explained. This creates professional communication that remains accessible without seeming overly simplified.

Level 3 - Professional (10th Grade)

Your emails will use standard business vocabulary with appropriate industry terms. The language will be confident and professional, using established business terminology while adjusting technical depth based on the recipient's likely expertise. This creates polished, business-appropriate communication for most professional audiences.

Level 4 - Advanced (12th Grade)

Your emails will employ sophisticated business language with industry-specific terminology. Expect precise vocabulary, complex sentence structures, and professional expertise assumptions. The communication will demonstrate deep business acumen while maintaining clarity for experienced business professionals.

Level 5 - Executive (College Level)

Your emails will use professional vocabulary with strategic business concepts and advanced frameworks. You'll see sophisticated language, executive-appropriate terminology, and strategic thinking that matches C-level communication standards. This creates distinguished communication suitable for senior executives and strategic decision-makers.

Choosing the Right Settings

For SMB Owners: Consider Casual formality (2), Brief length (2), Balanced style (3), and Professional complexity (3).

For Enterprise Executives: Consider Formal formality (4-5), Detailed length (4), Data-focused style (1-2), and Advanced complexity (4-5).

For Technical Audiences: Consider Balanced formality (3), Detailed length (4), Data-focused style (1), and Advanced complexity (4).

For Relationship-Building: Consider Casual formality (2), Balanced length (3), Story-driven style (5), and Professional complexity (3).

Remember: These settings work together to create your unique voice. Experiment with different combinations to find what resonates best with your specific audience and industry.

Next Steps

Once you've configured your writing settings:

1. Create Your Sequences - Apply these settings to build compelling email sequences

2. Quick Start Guide - Learn the complete RevvedUp workflow from setup to launch

Your writing settings will be applied consistently across all your AI-generated content, ensuring your brand voice remains consistent while optimizing for your specific audience.