Seller Profiles
Quick guide to creating and managing seller profiles.
Seller profiles define who you are as a seller and what you're selling. Every campaign, sequence, and page uses a seller profile for consistent branding and messaging. Companies that have drastically different offerings will end up creating multiple seller profiles in RevvedUp.
See it in action in the video here:
Key Components
Basic Information
Name: Name shown to prospects (e.g., "John Smith at Acme Corp")
Internal Name: Internal identifier for your team
Domain: Your website domain for AI content analysis
Testimonials: Default, Tagged Only, Custom Context
Default: We look through all seller testimonials in the account and select the best one. It will include testimonials that are not tagged against the seller profile. This option gives extra weight to the testimonials that are tagged against the seller profile.
Tagged Only: Only considers the testimonials that are specifically tagged against the seller profile.
Custom Context: A custom context is used to select the testimonials. This value comes from the text input for testimonials on the seller profile
Qualification Methodology: Selected Methodology will influence the content produced during research. (MEDDPICC, BANT, SPICED, SPIN, CHAMP)
MEDDPICC
Enterprise, complex deals
Forecast accuracy
BANT
Inbound / SDR qualification
Speed
SPICED
SaaS discovery
Value clarity
SPIN
Discovery conversations
Buyer insight
CHAMP
Challenger sales
Urgency & relevance
Colors: Brand colors for consistent design
Company Logo: Brand image for emails and pages
Benefit: What kind of benefits does your company provide?
List key value propositions (2-5 sentences that explain the benefits clearly).
Product: What products and services are offered by your company?
Explain the products and services that your company offers. Provide 2-5 sentences about your product and how it provides value to your audience.
How to Create
Go to GTM Playbook → Seller Profiles
Click New Seller Profile
Enter basic information:
Profile Name (public-facing)
Internal Name (team reference)
Domain (e.g., "acme.com")
Choose your content settings:
Testimonials
Qualification Methodology
Upload set brand colors, logo and desired icons
Configure brand language:
Benefits: List key value propositions (2-5 sentences that explain the benefits clearly.
Product: Explain the products and services that your company offers. Provide 2-5 sentences about your product and how it provides value to your audience.
Connecting ICPs and Personas
After entering your ICPs into the system, connect it to the Seller Profile and the ICP will be used for content generation (if the score is D or above).
What does this mean?
Sales teams can now define and manage multiple ideal customer profiles within RevvedUp
ICPs automatically integrate with seller profiles and personas for consistent messaging
AI-powered matching suggests the best ICP for each lead and company
Better lead qualification and more targeted outreach campaigns
ICP
Create ICPs from the settings screen - see ICP information here.
It’s important to link the ICP to the Seller Profile otherwise it will not know which ICPs to consider.
The selection of the ICP is impacted based on: Industry, Employee/Company size, Geographical fit, Additional Information.
The content produced is impacted by the ICP if it’s a score of D or above AND it has the Messaging field filled in.
Personas
Create Personas from the settings screen - see Personas information here.
When connected to a Seller Profile, each Persona must have a Value Proposition and Key Messaging associated with it. This will improve the content curation with specific attributes to this persona.
For instructions on how to connect your ICP and Persona to a Seller Profile, watch the video starting at 1:50 at the top of the page.
Setting Defaults
Account Default: Default for all new content
User Default: Personal preference
Set via: Seller Profile → Actions (three dots) → Set as Default
How AI Uses Your Profile
Your seller profile settings directly influence all AI-generated content:
Benefits Integration
AI weaves your value props throughout content
Prioritizes benefits based on context
Matches benefits to persona pain points
Does not invent benefits not in your list
Content Generation
When AI creates content, it:
Incorporates your key benefits
Uses your product description for accuracy
Best Practices
Profile Setup
Use clear names - Make profiles easily identifiable
Keep domain current - Ensures accurate AI analysis
Use high-quality logos - PNG or SVG format recommended
AI Content Settings
List concrete benefits - Use numbers and specifics (e.g., "Reduce costs by 40%")
Review auto-generated content - Customize product descriptions for accuracy
Update regularly - Keep benefits and messaging current
Test with campaigns - See how AI interprets your settings
Multiple Profiles
Multiple profiles help to address campaigns that are guided towards specific audiences. Keep in mind to keep a new profile when providing an offering to a specific audience / market segment. This will allow you to connect a specific profile to a specific Persona and ICP.
Create separate profiles for different products/services
Use distinct tones for different market segments
Maintain consistent benefits within each profile
Set appropriate defaults for your team
Related Features
Personas - Target audience profiles
ICPs - Ideal customer profiles
Resources - Content library management
Global Variables - Dynamic content variables
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