Writing Controls and Style
Master AI writing controls to craft the perfect voice for every audience.
RevvedUp's AI writing controls give you precise command over how your sequences communicate. These settings ensure your AI-generated content matches your brand voice, resonates with your audience, and maintains consistency across thousands of personalized messages while adhering to content quality standards.
Writing controls adjust:
Tone and formality to match relationship stages
Content depth based on buyer preferences
Communication style for different personas
Language complexity by audience sophistication
Formatting preferences for brand consistency
Accessing Writing Controls
Navigate to Templates → Sequences
Open up a sequence
Click "Edit Sequence"
Adjust controls using sliders (1-5)
Default Settings
All controls default to level 3 (Balanced) for maximum flexibility. Adjust based on your specific needs.
Formality Control
Controls the relationship tone and structure of communication, from casual peer-to-peer to highly formal business correspondence.
Level 1: Casual Peer-to-peer outreach, startup environments, creative industries. Uses "Hey", contractions freely, conversational tone, informal sign-offs like "Cheers".
Level 2: Casual Professional Most B2B SaaS and modern tech companies. Opens with "Hi", some contractions allowed, friendly but respectful, professional yet approachable.
Level 3: Balanced (Default) Adapts based on context, starts formal then warms up, matches recipient's communication style, provides professional flexibility.
Level 4: Formal Enterprise sales, traditional industries, C-suite outreach. Uses "Dear", no contractions, structured business language, traditional sign-offs.
Level 5: Very Formal Government, legal, healthcare executives. Full titles and honorifics, elevated vocabulary, traditional protocols, highly respectful tone.
Content Length Control
Determines message length and information density to match audience preferences and attention spans.
Level 1: Concise 2-3 sentences total. For mobile-first audiences, busy executives, and initial touchpoints.
Level 2: Brief 4-5 sentences with one main benefit. Standard for most cold outreach and time-pressed audiences.
Level 3: Balanced 2-3 paragraphs with context, benefit, and proof. Ideal for standard B2B outreach and relationship building.
Level 4: Detailed 3-4 paragraphs with multiple proof points. For complex sales, technical buyers, and considered purchases.
Level 5: Comprehensive Full context with detailed explanations. Reserved for enterprise deals, RFP responses, and strategic initiatives.
Writing Style Control
Balances data-driven facts with narrative storytelling to match buyer preferences.
Level 1: Data-Driven Leads with metrics and statistics. Perfect for CFOs, analysts, and ROI-focused buyers.
Level 2: Mostly Direct Facts first with brief context. Works for mixed technical and business audiences.
Level 3: Balanced Equal mix of data and story. Appeals to both logic and emotion for general business audiences.
Level 4: Mostly Narrative Story-led with supporting data. Ideal for relationship-focused roles, marketing, and HR.
Level 5: Story-Driven Full narrative arc with embedded facts. Best for vision-sellers and transformation projects.
Complexity Control
Adjusts vocabulary and sentence structure to match audience sophistication.
Level 1: Simple Basic vocabulary with short sentences. For broad audiences and non-native speakers.
Level 2: Accessible Clear business language with moderate complexity. General business communication.
Level 3: Professional Standard B2B vocabulary assuming basic industry knowledge.
Level 4: Advanced Sophisticated language and complex concepts for senior managers and experts.
Level 5: Executive Strategic frameworks and advanced vocabulary for C-suite and thought leadership.
Capitalization Control
Ensures consistent formatting across all AI-generated content.
Lowercase Forces all AI content to lowercase for modern brands and creative industries.
Flexible (Default) AI decides capitalization based on context, properly capitalizing names and following standard rules.
Proper Enforces traditional capitalization rules for formal business communication.
Using Controls Effectively
Getting Started
Begin with balanced settings (level 3) across all controls
Test with a small batch before scaling
Monitor response rates and adjust accordingly
Matching Your Audience
Technical Buyers: Lower style (more data), higher complexity
Executives: Higher formality, balanced length, advanced complexity
Startups: Lower formality, concise length, accessible complexity
Enterprise: Higher formality, detailed length, professional complexity
Progressive Adjustments
Consider adjusting controls through your sequence:
First touch: More formal and brief
Middle touches: Balanced and detailed
Final touch: Casual and concise
Testing Combinations
Create template variations to A/B test:
Formal vs. casual for the same audience
Brief vs. detailed for engagement
Data vs. story approaches for conversion
Sequence Instructions
Use this text box to provide AI with overarching instructions for the sequence, for example if you want it to leverage a consistent angle or idea throughout each of the steps.
These will have a big impact on the final output of the content, so you may want to play with these, or only add them after the initial sequence has been tested if you need to provide the AI with clearer guidance.
One Off Offering
This is a special setting, particularly designed for sequences that will be used to invite contacts to events or webinars versus trying to sell them your main product or solution. It essentially bypasses the Seller Profile, and instead will ask for additional context about your event (or the one off offering) when you’re setting up the Campaign.
Related Features
Seller Profiles - Define your brand tone that AI follows
Writing Settings Guide - Detailed guide to AI writing configuration
AI Sequence Writing - How AI uses these controls to generate content
Next Steps: Explore Variables and Dynamic Content to add data-driven personalization, or learn AI Prompt Best Practices to optimize your AI's output.
Related Features
Sequence Building
Sequences Overview - Introduction to sequences
Quick Start - Create your first sequence
Building Steps - Step-by-step construction
AI Snippets - Dynamic personalization blocks
Variables - Data-driven content
AI & Content Quality
AI Features Overview - How RevvedUp AI works
Content Quality Excellence - Quality standards
AI Sequence Writing - AI content generation
Writing Settings Guide - Detailed settings reference
Configuration
Seller Profiles - Your sales voice
ICPs - Target customer profiles
Personas - Buyer personas
Wisdom - Content guardrails
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