Overview
The foundation of RevvedUp's AI-powered content generation
The GTM Playbook is the foundation of RevvedUp's AI-powered content generation. These settings define who you are, who you sell to, and how you communicate—enabling the AI to create personalized, on-brand content at scale.
In This Section
Seller Profiles — Define your brand identity, tone, and value propositions that AI uses for all generated content
Ideal Customer Profiles (ICPs) — Specify the types of companies you target, enabling AI-powered company matching and scoring
Personas — Create buyer personas representing decision-makers within your target companies for personalized messaging
Resources — Manage your content library of case studies, whitepapers, and videos that AI can suggest to prospects
Revveal Questions — Configure custom AI research questions to uncover insights about your prospects
Global Variables — Create custom fields that sync with your CRM and provide context for AI content generation
Testimonials — Build a library of customer proof that AI weaves into sequences and landing pages
Wisdom — Add guardrails and guidance that AI follows when generating content
How It All Works Together
Your GTM Playbook components work in concert:
Seller Profiles establish your brand voice and value propositions
ICPs and Personas define who you're targeting at the company and individual level
Resources and Testimonials provide proof points and supporting content
Revveal uncovers custom insights about each prospect
Global Variables pass dynamic context to personalize messaging
Wisdom ensures AI follows your critical guidelines
When AI generates content for a prospect, it draws from all these elements to create messaging that's both personalized to the buyer and consistent with your brand.
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