Seller Profiles
Quick guide to creating and managing seller profiles.
Seller profiles define who you are as a seller and what you're selling. Every campaign, sequence, and page uses a seller profile for consistent branding and messaging. Companies that have drastically different offerings will end up creating multiple seller profiles in RevvedUp.
Key Components
Basic Information
Profile Name: Name shown to prospects (e.g., "John Smith at Acme Corp")
Internal Name: Internal identifier for your team
Domain: Your website domain for AI content analysis
Logo: Brand image for emails and pages
Colors: Brand colors for consistent design
AI Content Settings (Critical for Content Generation)
Tone: Defines how AI writes in your voice (e.g., "Professional yet conversational, consultative, not pushy")
Benefits: Key value propositions AI emphasizes (e.g., "Save 10 hours per week, increase revenue by 30%")
Product Description: What you're selling (auto-generated from website, but customizable)
Target Audience: Who you sell to (helps AI contextualize messaging)
How to Create
Go to Settings → Seller Profiles
Click Add Seller Profile
Enter basic information:
Profile Name (public-facing)
Internal Name (team reference)
Domain (e.g., "acme.com")
Upload logo and set brand colors
Configure AI content settings:
Tone: Describe your communication style
Benefits: List key value propositions (2-5 bullet points)
Review auto-generated product description
Define target audience
Save and let AI analyze your website
Setting Defaults
Account Default: Default for all new content
User Default: Personal preference
Set via: Profile page → Actions → Set as Default
How AI Uses Your Profile
Your seller profile settings directly influence all AI-generated content:
Tone Impact
AI adopts your specified communication style
Maintains consistency across all messages
Adjusts formality based on your guidelines
Examples:
"Friendly and casual" → More conversational emails
"Professional and authoritative" → Formal, expertise-focused content
Benefits Integration
AI weaves your value props throughout content
Prioritizes benefits based on context
Matches benefits to persona pain points
Never invents benefits not in your list
Content Generation
When AI creates content, it:
References your tone guidelines
Incorporates your key benefits
Uses your product description for accuracy
Targets your defined audience
Best Practices
Profile Setup
Use clear names - Make profiles easily identifiable
Keep domain current - Ensures accurate AI analysis
Use high-quality logos - PNG or SVG format recommended
AI Content Settings
Define specific tone - "Consultative and educational" is better than "professional"
List concrete benefits - Use numbers and specifics (e.g., "Reduce costs by 40%")
Review auto-generated content - Customize product descriptions for accuracy
Update regularly - Keep benefits and messaging current
Test with campaigns - See how AI interprets your settings
Multiple Profiles
Create separate profiles for different products/services
Use distinct tones for different market segments
Maintain consistent benefits within each profile
Set appropriate defaults for your team
Related Features
Personas - Target audience profiles
ICPs - Ideal customer profiles
Resources - Content library management
Global Variables - Dynamic content variables
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