Company Enrichment
How RevvedUp enriches company data from LinkedIn and other sources.
RevvedUp automatically enriches company information by gathering structured data from LinkedIn and other professional databases, providing the foundation for personalized outreach.
What is Company Enrichment?
Company enrichment collects factual, publicly available data about companies from external sources. This is different from the AI-powered analysis that happens during the Research phase.
During enrichment, we gather:
Company name and LinkedIn profile
Industry classification
Employee count and size range
Headquarters location
Company description
Founded date
LinkedIn follower count
How It Works
Starting Points
You can start with:
Company name
LinkedIn company URL
Website domain
Data Collection Process
Our enrichment process:
Searches professional databases for company profiles
Extracts structured data from LinkedIn
Validates information across sources
Ensures accurate matching using AI validation
Stores factual data for use in campaigns
Data Collected During Enrichment
Basic Company Information
Company name - Official business name
LinkedIn URL - Company profile link
Website - Primary domain
Description - Company's LinkedIn about section
Tagline - Company headline/slogan
Size and Structure
Employee count range - e.g., "51-200 employees"
Listed employees - Number of LinkedIn members
Founded date - Year established
Company type - Public, private, non-profit
Industry and Location
Industries - Primary industry classifications
Specialties - Areas of expertise
Headquarters - Primary office location
Company logo - Brand image URL
Professional Network
LinkedIn followers - Social presence indicator
External IDs - For data matching
What Enrichment Does NOT Include
Important: The following happen during the Research phase, not enrichment:
Website content analysis
Product and service discovery
News and press releases (configured in Revveal)
Competitive intelligence (configured in Revveal)
Custom questions (via Revveal)
These deeper insights are generated by AI during the Research phase after enrichment completes.
Data Sources
Company enrichment uses:
LinkedIn data via professional APIs
Business databases for verification
Public company registries for official information
We do NOT:
Scrape websites during enrichment (this happens during research)
Access private information
Use social media beyond LinkedIn
Gather news or press releases
Enrichment vs. Research
Enrichment Phase (First)
Collects factual, structured data
Uses external APIs
Provides company basics
Uses powerful AI models to validate the enrichment
Research Phase (Second)
Analyzes enriched data
Crawls company websites (see Company Analysis)
Generates AI insights
Creates deeper understanding
Data Quality and Validation
AI Company Matching
We invest significant resources in ensuring we match the right company, especially when dealing with:
Companies with similar names
Parent companies and subsidiaries
Merged or acquired entities
Companies with multiple divisions
Our AI employs sophisticated matching algorithms that have been refined through extensive testing to achieve high accuracy rates.
Data Freshness
LinkedIn data updated when available
Some information may lag real-time changes
Enrichment can be refreshed periodically
Common Limitations
Limited data available for:
Very new companies
Small local businesses
Companies without LinkedIn presence
Stealth or private companies
We are able to use Revveal and our research step to further understand these companies.
Privacy and Compliance
All company enrichment:
Uses only public information
Complies with data regulations
Respects API terms of service
Maintains data security
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