Using Template Variables

Personalize every page with dynamic variables that adapt to each contact.

Template variables are the basic level of personalize inside of RevvedUp's landing pages. They start the process of making each page unique and tailored to the specific contact viewing it.

Understanding Template Variables

What Are They?

Template variables are placeholders that get replaced with real data:

• In templates: Hi {{BUYER.CONTACT.FIRST_NAME}}, welcome to {{BUYER.ACCOUNT.NAME}}'s demo!

• On generated pages: Hi John, welcome to Acme Corp's demo!

When to Use Them

✅ Perfect for:

• Contact information (name, title, company)

• Custom fields from your CRM

• Campaign-specific data

• Calculated values (scores, dates)

❌ Not for:

• Content that changes frequently

• Real-time data

• Complex conditional logic

• Large blocks of text

How to Insert Variables

Method 1: Quick Insert (Fastest)

1. While typing, type {

2. Variable menu appears automatically

3. Select from the list or keep typing to filter

4. Press Enter to insert

Method 2: Slash Command

1. Type / on a new line or in text

2. Select "Template Variable"

3. Choose from the full list

4. Variable is inserted at cursor

Method 3: Toolbar

1. Click where you want the variable

2. Click the </> icon in the formatting toolbar

3. Browse and select variable

4. Click the copy icon

5. Paste it into the page

Available Variables

Buyer Information

Buyer Account Details

Information about the company you're selling to:

Variable	Description	Example Output
{{BUYER.ACCOUNT.NAME}}	Name of the company you're selling to	Acme Corp
{{BUYER.ACCOUNT.INDUSTRY}}	Industry of the company	Pharmaceuticals
{{BUYER.ACCOUNT.DOMAIN}}	Domain of the company	example.com

Buyer Contact Details

Information about the person you're reaching out to:

Variable	Description	Example Output
{{BUYER.CONTACT.NAME}}	Full name of the contact	John Smith
{{BUYER.CONTACT.FIRST_NAME}}	First name of the contact	John
{{BUYER.CONTACT.LAST_NAME}}	Last name of the contact	Smith
{{BUYER.CONTACT.ROLE}}	Role of the contact	VP of Sales
{{BUYER.CONTACT.EMAIL}}	Email of the contact	[email protected]
{{BUYER.CONTACT.PHONE}}	Phone of the contact	[phone]
{{BUYER.CONTACT.LINKED_IN_URL}}	LinkedIn URL of the contact	linkedin.com/in/johnsmith
{{BUYER.CONTACT.LOCATION}}	Location of the contact	San Francisco, CA

Seller Information

Seller Account Details

Your company information from the seller profile:

Variable	Description	Example Output
{{SELLER.ACCOUNT.NAME}}	Name on the seller profile	Your Company
{{SELLER.ACCOUNT.DOMAIN}}	Domain on the seller profile	yourcompany.com

Seller Representative Details

Information about the sales representative:

Variable	Description	Example Output
{{SELLER.REP.NAME}}	Name of the representative	Jane Anderson
{{SELLER.REP.FIRST_NAME}}	First name of the representative	Jane
{{SELLER.REP.LAST_NAME}}	Last name of the representative	Anderson
{{SELLER.REP.EMAIL}}	Email of the representative	[email protected]
{{SELLER.REP.PHONE}}	Phone # of the representative	[phone]

Date Variables

Multiple date format options for dynamic content:

Variable	Description	Example Output
{{DATE.TODAY.DEFAULT}}	Default date format	Aug 2, 2025
{{DATE.TODAY.LONG}}	Long date format	August 02, 2025
{{DATE.TODAY.SHORT}}	Short date format	Aug 2
{{DATE.TODAY.MONTH}}	Current month	August
{{DATE.TODAY.YEAR}}	Current year	2025
{{DATE.TODAY.MONTH_YEAR}}	Month and year	August, 2025

Global Variables

Custom variables that can be set globally. See more at Global Variables.

Revveal AI Research Variables

Revveal enables AI-powered research about your buyers. Each research type has both a question and answer variable. See more about setting up Revveal.

CRM Integration

Variables can pull data from your CRM. Configure mappings in CRM Field Mapping.

Formatting

Apply unique styles to variables:

1. Insert the variable

2. Select it (click the pill)

3. Apply formatting from toolbar:

   • Colors

   • Backgrounds

   • Font sizes

Troubleshooting

"Variable not replaced"

• Check if viewing generated page (not template)

• Verify contact has the data

• Ensure variable name is correct

"Wrong data showing"

• Check CRM field mapping

• Verify data sync is current

• Clear page cache

Related Documentation

Personalization Features

• AI Text Blocks - Generate dynamic content using AI

• Advanced Personalization - Overview of all personalization options

• Image Personalization - Dynamic logos and branding

Using Variables

• All Content Blocks - Variables work in any text block

• Publishing Templates - Going live with personalized pages

Remember: Variables are powerful, but subtlety is key. The best personalization feels natural, not robotic!