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Using Template Variables

Personalize every page with dynamic variables that adapt to each contact.

Template variables are the basic level of personalize inside of RevvedUp's landing pages. They start the process of making each page unique and tailored to the specific contact viewing it.

Understanding Template Variables

What Are They?

Template variables are placeholders that get replaced with real data:

  • In templates: Hi {{BUYER.CONTACT.FIRST_NAME}}, welcome to {{BUYER.ACCOUNT.NAME}}'s demo!

  • On generated pages: Hi John, welcome to Acme Corp's demo!

When to Use Them

✅ Perfect for:

  • Contact information (name, title, company)

  • Custom fields from your CRM

  • Campaign-specific data

  • Calculated values (scores, dates)

❌ Not for:

  • Content that changes frequently

  • Real-time data

  • Complex conditional logic

  • Large blocks of text

How to Insert Variables

Method 1: Quick Insert (Fastest)

  1. While typing, type {

  2. Variable menu appears automatically

  3. Select from the list or keep typing to filter

  4. Press Enter to insert

Method 2: Slash Command

  1. Type / on a new line or in text

  2. Select "Template Variable"

  3. Choose from the full list

  4. Variable is inserted at cursor

Method 3: Toolbar

  1. Click where you want the variable

  2. Click the </> icon in the formatting toolbar

  3. Browse and select variable

  4. Click the copy icon

  5. Paste it into the page

Available Variables

Buyer Information

Buyer Account Details

Information about the company you're selling to:

Variable
Description
Example Output

{{BUYER.ACCOUNT.NAME}}

Name of the company you're selling to

Acme Corp

{{BUYER.ACCOUNT.INDUSTRY}}

Industry of the company

Pharmaceuticals

{{BUYER.ACCOUNT.DOMAIN}}

Domain of the company

example.com

Buyer Contact Details

Information about the person you're reaching out to:

Variable
Description
Example Output

{{BUYER.CONTACT.NAME}}

Full name of the contact

John Smith

{{BUYER.CONTACT.FIRST_NAME}}

First name of the contact

John

{{BUYER.CONTACT.LAST_NAME}}

Last name of the contact

Smith

{{BUYER.CONTACT.ROLE}}

Role of the contact

VP of Sales

{{BUYER.CONTACT.EMAIL}}

Email of the contact

[email protected]

{{BUYER.CONTACT.PHONE}}

Phone of the contact

(555) 123-4567

{{BUYER.CONTACT.LINKED_IN_URL}}

LinkedIn URL of the contact

linkedin.com/in/johnsmith

Seller Information

Seller Account Details

Your company information from the seller profile:

Variable
Description
Example Output

{{SELLER.ACCOUNT.NAME}}

Name on the seller profile

Your Company

{{SELLER.ACCOUNT.DOMAIN}}

Domain on the seller profile

yourcompany.com

Seller Representative Details

Information about the sales representative:

Variable
Description
Example Output

{{SELLER.REP.NAME}}

Name of the representative

Jane Anderson

{{SELLER.REP.FIRST_NAME}}

First name of the representative

Jane

{{SELLER.REP.LAST_NAME}}

Last name of the representative

Anderson

{{SELLER.REP.EMAIL}}

Email of the representative

[email protected]

{{SELLER.REP.PHONE}}

Phone # of the representative

(555) 987-6543

Date Variables

Multiple date format options for dynamic content:

Variable
Description
Example Output

{{DATE.TODAY.DEFAULT}}

Default date format

Aug 2, 2025

{{DATE.TODAY.LONG}}

Long date format

August 02, 2025

{{DATE.TODAY.SHORT}}

Short date format

Aug 2

{{DATE.TODAY.MONTH}}

Current month

August

{{DATE.TODAY.YEAR}}

Current year

2025

{{DATE.TODAY.MONTH_YEAR}}

Month and year

August, 2025

Global Variables

Custom variables that can be set globally. See more at global variable settings.

Revveal AI Research Variables

Revveal enables AI-powered research about your buyers. Each research type has both a question and answer variable. See more about setting up Revveal.

Formatting

Apply unique styles to variables:

  1. Insert the variable

  2. Select it (click the pill)

  3. Apply formatting from toolbar:

    • Colors

    • Backgrounds

    • Font sizes

Troubleshooting

"Variable not replaced"

  • Check if viewing generated page (not template)

  • Verify contact has the data

  • Ensure variable name is correct

"Wrong data showing"

  • Check CRM field mapping

  • Verify data sync is current

  • Clear page cache

Related Documentation

Personalization Features

Using Variables

Remember: Variables are powerful, but subtlety is key. The best personalization feels natural, not robotic!

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