Personalization Overview
Master dynamic content generation and personalization to create unique experiences for every visitor.
Take your landing pages to the next level with RevvedUp's advanced personalization features. Create unique, relevant experiences for every visitor using template variables and AI-powered content generation. These options are only available when working on the page templates.
Why Advanced Personalization Matters
Personalized pages convert better than generic pages. When visitors see content that speaks directly to their situation, they engage.
With RevvedUp it's possible to create really highly personalized landing pages at scale. This guide will walk you through how.
Mutiple Powerful Approaches
RevvedUp offers two complementary personalization technologies:
What it does: Inserts known data about your contacts directly into page content.
Example:
Hi {{first_name}}, ready to help {{company}} increase revenue by 30%?Best for:
Names and company information
Industry-specific messaging
Custom field data
Location-based content
Previous interaction data
What it does: Generates unique, contextually relevant content for each visitor using AI.
Example: AI writes a custom value proposition based on the visitor's industry, company size, and role.
Best for:
Long-form content variations
Industry-specific descriptions
Pain point narratives
Benefit explanations
Technical specifications
3. Buyer Logo
Display the buyer's company logo automatically using
{{company_logo}}Creates instant familiarity and trust
Perfect for co-branded experiences
Shows you've done your homework
See images for more information on how to create these dynamic images.
How They Work Together
The most powerful personalization combines both approaches:
Template Variables provide the specific, factual elements
AI Text Blocks create the narrative around those facts
Example Combination
Welcome {{first_name}} from {{company}}!
[AI Block: Generate a 2-sentence description of how our solution
specifically helps {{industry}} companies with {{company_size}}
employees streamline their sales process]
Ready to see how {{company}} can achieve similar results?
[Book Your Demo]When to Use Advanced Personalization
Perfect Scenarios
✅ Account-Based Marketing (ABM)
Target specific companies
Customize entire experiences
Show relevant case studies
Highlight specific integrations
✅ Multi-Industry Campaigns
One template, many variations
Industry-specific language
Relevant pain points
Appropriate imagery
✅ Lead Nurture Sequences
Progressive personalization
Based on engagement
Behavioral triggers
Stage-appropriate content
✅ High-Value Prospects
Executive outreach
Enterprise accounts
Strategic partnerships
VIP experiences
Use with Caution
⚠️ Cold Outreach
Don't be creepy
Limit personal details
Focus on company/industry
Test comfort levels
⚠️ Limited Data
Have fallbacks ready
Don't guess wrong
Use conditional logic
Default gracefully
Getting Started
Prerequisites
Template Mode: Must be creating a template (not a standalone page)
Contact Data: Variables only work with data you have
Testing Plan: Always preview with sample data
Quick Start Path
Start Simple: Add
{{first_name}}to your headlinePreview Magic: See it transform with sample data
Add AI: Insert one AI text block for variety
Test Thoroughly: Preview with different personas
Launch Smart: Start with a small segment
Best Practices
Data Quality Matters
Good Data → Good Personalization
Clean, complete records
Verified information
Regular updates
Proper formatting
Bad Data → Bad Experience
"Hi [FNAME]" disasters
Wrong company info
Outdated titles
Missing fallbacks
Test Everything
Preview with multiple personas
Check edge cases
Verify mobile rendering
Test load performance
Integration Possibilities
Advanced personalization works by using variables.
Variables can be shown directly inside of content on the page
Variables can be passed onto the AI Text Blocks to factor into the content the AI will produce.
Next Steps
Ready to implement advanced personalization?
Master Template Variables - Start with data-driven personalization
Explore AI Text Blocks - Add intelligent content generation
Remember: The goal isn't to use every personalization feature—it's to create relevant, valuable experiences that convert visitors into customers.
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