Personalization Overview

Master dynamic content generation and personalization to create unique experiences for every visitor.

Take your landing pages to the next level with RevvedUp's advanced personalization features. Create unique, relevant experiences for every visitor using template variables and AI-powered content generation. These options are only available when working on the page templates.

Why Advanced Personalization Matters

Personalized pages convert better than generic pages. When visitors see content that speaks directly to their situation, they engage.

With RevvedUp it's possible to create really highly personalized landing pages at scale. This guide will walk you through how.

Mutiple Powerful Approaches

RevvedUp offers two complementary personalization technologies:

1. Template Variables

What it does: Inserts known data about your contacts directly into page content.

Example:

Hi {{first_name}}, ready to help {{company}} increase revenue by 30%?

Best for:

• Names and company information

• Industry-specific messaging

• Custom field data

• Location-based content

• Previous interaction data

2. AI Text Blocks

What it does: Generates unique, contextually relevant content for each visitor using AI.

Example: AI writes a custom value proposition based on the visitor's industry, company size, and role.

Best for:

• Long-form content variations

• Industry-specific descriptions

• Pain point narratives

• Benefit explanations

• Technical specifications

3. Buyer Logo

• Display the buyer's company logo automatically using {{company_logo}}

• Creates instant familiarity and trust

• Perfect for co-branded experiences

• Shows you've done your homework

See images for more information on how to create these dynamic images.

How They Work Together

The most powerful personalization combines both approaches:

1. Template Variables provide the specific, factual elements

2. AI Text Blocks create the narrative around those facts

Example Combination

Welcome {{first_name}} from {{company}}!

[AI Block: Generate a 2-sentence description of how our solution
specifically helps {{industry}} companies with {{company_size}}
employees streamline their sales process]

Ready to see how {{company}} can achieve similar results?
[Book Your Demo]

When to Use Advanced Personalization

Perfect Scenarios

✅ Account-Based Marketing (ABM)

• Target specific companies

• Customize entire experiences

• Show relevant case studies

• Highlight specific integrations

✅ Multi-Industry Campaigns

• One template, many variations

• Industry-specific language

• Relevant pain points

• Appropriate imagery

✅ Lead Nurture Sequences

• Progressive personalization

• Based on engagement

• Behavioral triggers

• Stage-appropriate content

✅ High-Value Prospects

• Executive outreach

• Enterprise accounts

• Strategic partnerships

• VIP experiences

Use with Caution

⚠️ Cold Outreach

• Don't be creepy

• Limit personal details

• Focus on company/industry

• Test comfort levels

⚠️ Limited Data

• Have fallbacks ready

• Don't guess wrong

• Use conditional logic

• Default gracefully

Getting Started

Prerequisites

1. Template Mode: Must be creating a template (not a standalone page)

2. Contact Data: Variables only work with data you have

Quick Start Path

1. Start Simple: Add {{first_name}} to your headline

2. Preview Magic: See it transform with sample data

3. Add AI: Insert one AI text block for variety

4. Launch Smart: Start with a small segment

Best Practices

Data Quality Matters

Good Data → Good Personalization

• Clean, complete records

• Verified information (see Contact Enrichment)

• Regular updates

• Proper formatting

Bad Data → Bad Experience

• "Hi [FNAME]" disasters

• Wrong company info

• Outdated titles

• Missing fallbacks

Test Everything

• Preview with multiple personas

• Check edge cases

• Verify mobile rendering

• Test load performance

Integration Possibilities

Advanced personalization works by using variables.

1. Variables can be shown directly inside of content on the page

2. Variables can be passed onto the AI Text Blocks to factor into the content the AI will produce.

You can also define Global Variables for account-wide custom values that work across all your sequences and landing pages.

Next Steps

Ready to implement advanced personalization?

1. Master Template Variables - Start with data-driven personalization

2. Explore AI Text Blocks - Add intelligent content generation

Remember: The goal isn't to use every personalization feature—it's to create relevant, valuable experiences that convert visitors into customers.