Quick Start: Your First Sequence

Create your first AI-powered sequence template in 5 minutes.

Let's create a powerful sequence template together. By the end of this tutorial, you'll have built a multi-step email sequence with AI personalization that adapts to each prospect. For a deeper dive into all available step types, see Building Sequence Steps. No theory, just action.

What We're Building

A 3-step email sequence that:

  • Introduces your solution with personalized pain points

  • Follows up with relevant social proof

  • Closes with a clear call-to-action

  • Uses AI to customize every message

Step 1: Create Your Template (30 seconds)

  1. Navigate to GTM Playbook in the left sidebar

  2. Click Sequences

  3. Click the yellow New Sequence button in the top right

  4. Give it a name: "My First Sales Sequence"

  5. Leave all the other options for now

  6. Click Create Sequence Template

You're now in the Sequence Builder! Time to add your first step by clicking ‘Add Step’

Step 2: Use AI Assist to Write Your First Email (2 minutes)

Click on ‘AI Assist’ to the bottom left of your screen

Give it some basic instructions, like ‘Help me write a compelling cold email to <contact>

Using < will give a list of AI tags you can insert into your instructions at any point, including things like <contact> (the person you’re reaching out to), <buyer> (the account you’re targeting), or <revveal> which will show you a list of available research you can ask AI to utilize.

That’s it, just wait for the perfect prompt to be generated for you by our AI Assistant, and you’ll be ready to move on

Note: In ‘AI Writer’ mode, AI takes care of creating the perfect subject line for you

Step 3: Name Your Step

For ease of reference in the future, give your sequence step a simple but descriptive name, found over on the right panel under the ‘mode’ options (more on ‘modes’ later)

Step 4: Add More Steps

Add another sequence step, then use the AI Assist to create a new prompt for you

  • Name that step

  • Adjust the time delay between messages if you’d like

  • Repeat once more

  • And voila, you have a 3-step sequence that will be fully personalized to your prospects when you create a campaign!

See It in Action

To see your personalized sequences generated for real prospects:

  • Create a campaign and select this template

  • Add contacts to the campaign

  • Watch as AI creates unique sequences for each prospect

Learn more in Creating Campaigns.

Level Up Your Sequences

Try These Next:

  • Add LinkedIn Steps

  • Change delivery method to LinkedIn

  • Create connection requests

  • Add InMail messages

  • Create Phone Scripts

  • Add a phone call step

  • Include objection handling

  • Create voicemail templates

  • Test Writing Styles

  • Click "Edit Sequence"

  • Adjust AI Writing Style sliders

  • See how tone changes

  • Build a Resource Library

  • Add case studies as resources

  • Link testimonials

  • Include in AI snippets for dynamic personalization

  • Clone and Iterate

  • Clone this template or any template from our global library

  • Test different approaches

  • A/B test messaging

What's Next?

Sequence Building

Testing & Optimization

Using Sequences

Configuration

Remember: The best sequences combine proven frameworks with authentic personalization. Start simple, test often, and scale what works!

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